A Capstone Experience(Market Position Analysis)2 sony corrporation Assignment

A Capstone Experience(Market Position Analysis)2 sony corrporation - Assignment ExampleStakeholders across mingled segments of the market have overtime ascertained that the products and go of Sony Corporation atomic number 18 of high musical note. Because of the high quality of goods and services that they produce, the prices of the products are rather expensive. For this reason, therefore, various stakeholders have normally argued that the target audience for Sony Corporation is the high-income earners (Luh, 2003). This is majorly because two the low and middle-income earners normally tend to focus on satisfying their basic needs after which they are left with fewer funds that do not meet the purchasing price of close of the products of Sony Corporation. Similarly, the arrangement has focused its sales on those living in the urban regions. Even though some of their customers rise from rural regions, they normally feel left out.Due to the event that Sony Corporation is always interested in ensuring that it reaches its customers as fast as possible, the organization has overtime adopted appropriate strategies that have helped them in delivering their products and services to their customers within the designated period. The first strategy that the organization has always adopted is advertisements and promotions. These have often fostered efficient communicating between the customers and the Corporation. Similarly, such moves have normally provided answers to the customers regarding the features of the antithetic types of products that the organization offers to its larger customer base. Despite most of the products of Sony Corporation being available in Supermarkets and Various retail stores, the organization has always used different distributors in various towns. In regions where they enjoy a large share of the market like Mumbai and in the altogether Delhi, the Corporation has four different distributors. These are Sony World and Sony Centre, who ju st as illustrated above play an constitutional role in ensuring that the connection between the customers